European and global consumers have appreciated our product for many years, this is why Poland is the leading producer of poultry meat in the entire European Union, and more than half of domestic production is exported, Polish producers have worked long and hard for their position and would never allow themselves to question the reputation of Polish poultry on global markets. Global success would not be possible without innovation, Polish entrepreneurs themselves created the Institute of Nutrition and Breeding of Polish Chicken, which, in cooperation with the world of science, promotes the highest standards of broiler breeding, the aim of the industry is to set trends in animal breeding and to create business models for breeders in which efforts for sustainable production, increased animal welfare, the environment (lower emissions) and consumer health will be combined.

The meat that goes on sale is a completely safe product, which is guaranteed by strict provisions of both Polish and EU law, the entire process is supervised by veterinarians who supervise the herds on a daily basis and the Veterinary Inspection, which inspects the animals and the meat obtained from them, The self-awareness of producers is also important, as they must ensure the highest standards of production, quality and well-being in order to be able not only to stay on the market, but also to develop and satisfy the increasingly sophisticated needs and tastes of Polish and foreign consumers.

By taking a holistic approach to farming, we can guarantee the highest standards of animal welfare and through this offer consumers the highest quality meat from chicken and other poultry species such as geese, but also turkeys and ducks, all while respecting the environment and aiming for a zero carbon footprint. The sustainability policy is primarily based on the principle of ‘farm to table’. This means constant monitoring of the food production process at every stage. Central to this is the principle of traceability of food products, including poultry meat. Every EU producer must provide information on his or her suppliers and the recipients of the product or raw material. Fully defining all subsequent links in the production chain is a basic EU legal requirement, also referred to as the one-step-backward, one-step-forward principle. The consumer should be confident that the origin of the product can be traced with absolute accuracy. This principle also applies to animal husbandry.

Poland is currently the first producer of poultry meat in the European Union, we are also the world’s third largest poultry exporter, with 1.6 million tonnes, by comparison, Brazil sells 4.4 million tonnes and the United States sells 3.3 million tonnes, which is an undoubtedly a huge success for Polish breeders and the processing industry. In 2023, we were trusted by the Philippine authorities to allow Polish poultry to enter this 100 million consumer market. We are currently seeking access to the Indian market, and Polish entrepreneurs in December 2023 participated in a high-level mission to India, organised by the European Commission led by Commissioner Janusz Wojciechowski. Last year 2023, we also agreed a veterinary certificate with the US also with Regionalisation. We were also visited by representatives from South Korea, Japan, US, Mexico, all of which see us as a cooperation partner.

The complete safety of the poultry production process is also guaranteed by a standardised, detailed and controlled system of practices. The following are currently used in the European Union HACCP (Hazard Analysis and Critical Control Point Control Point), which is a universal standard of practice for food production. In addition to mandatory standards, the most recognised Polish producers (mainly exporters) also adhere to optional safety and certification systems, such as IFS (International Food Standard) or BRC (British Retail Consortium) or QAFP (Quality Assurance for Food Products). The combination of these multiple safety systems means in practice, a guarantee of high quality in Polish poultry production.